Chronic heart failure campaign

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In 2015/16, there were 6,207 potentially preventable hospital admissions in Western Australian hospitals due to chronic heart failure, averaging six a day.

This represents a potentially avoidable cost of $59 million pa or $9,500 per episode to WA’s economy. Heart failure has also accounted for 2.2% of deaths in Australia between 2012 and 2016 and was the 8th leading cause of death for females and the eleventh for males

Chronic heart failure is a condition in which the heart has trouble pumping blood through the body. It may develop over a long period of time. Symptoms include shortness of breath, problems exercising, fatigue, and swelling of the feet, ankles, and abdomen. Chronic heart failure may be caused by coronary artery disease, a heart attack, or high blood pressure.

Untreated, it has significant impacts on a person’s lifestyle and lifespan.

It is predicted that the prevalence and future burden of this disease will continue to increase over the next 10–15 years to nearly 750,000 people with an estimated annual health care cost of $3.8 billion.[1]

WA Primary Health Alliance is developing a public awareness and education campaign to tackle this important issue. The campaign aims to address the following objectives;

1. To educate patients (and families and carers) on the symptoms of chronic heart failure, so they can recognise them in themselves or others

2. To prompt patients to raise these symptoms with their GP

3. To give patients a basic understanding of symptom management and the importance of treatment adherence.

What you need to do next

Review this presentation which contains six initial campaign concepts (or click on the 'CHF Concepts' document on the right)

Submit your feedback below by COB Friday 4 September.

These will be refined following your feedback, with one campaign eventually selected.


In 2015/16, there were 6,207 potentially preventable hospital admissions in Western Australian hospitals due to chronic heart failure, averaging six a day.

This represents a potentially avoidable cost of $59 million pa or $9,500 per episode to WA’s economy. Heart failure has also accounted for 2.2% of deaths in Australia between 2012 and 2016 and was the 8th leading cause of death for females and the eleventh for males

Chronic heart failure is a condition in which the heart has trouble pumping blood through the body. It may develop over a long period of time. Symptoms include shortness of breath, problems exercising, fatigue, and swelling of the feet, ankles, and abdomen. Chronic heart failure may be caused by coronary artery disease, a heart attack, or high blood pressure.

Untreated, it has significant impacts on a person’s lifestyle and lifespan.

It is predicted that the prevalence and future burden of this disease will continue to increase over the next 10–15 years to nearly 750,000 people with an estimated annual health care cost of $3.8 billion.[1]

WA Primary Health Alliance is developing a public awareness and education campaign to tackle this important issue. The campaign aims to address the following objectives;

1. To educate patients (and families and carers) on the symptoms of chronic heart failure, so they can recognise them in themselves or others

2. To prompt patients to raise these symptoms with their GP

3. To give patients a basic understanding of symptom management and the importance of treatment adherence.

What you need to do next

Review this presentation which contains six initial campaign concepts (or click on the 'CHF Concepts' document on the right)

Submit your feedback below by COB Friday 4 September.

These will be refined following your feedback, with one campaign eventually selected.