Inside My Mind Awareness Campaign
The first phase of the Inside My Mind campaign was largely successful, with high exposure in the Midwest.
The main goal was to help people recognise the symptoms of depression and anxiety, either in themselves or others, and encourage them to seek help, ultimately reducing suicide rates within the Midwest.
Videos were created to tell the story of two Midwest community members with lived experience of depression and these were displayed in a variety of ways across multiple channels.
The campaign had more than three million impressions across a range of media including television, radio, social and digital media, cinema screenings, outdoor advertising and YouTube.
You can view the videos at insidemymind.org.au